How it is today and what is our goal
Unfortunately, at the moment when we started to place a larger volume of products on the Czech market and successfully started cooperation with companies like MAKRO or Košík.cz, our efforts were attacked. For some unknown reason, the most read Czech online media chose us as a target and started to fundamentally damage our reputation in a series of articles.
We can argue about its intentions, but the fact that they were the only ones to cover the “case” and no other news outlets covered their news speaks volumes. Unfortunately, their efforts have caused irreversible damage to our reputation and negatively impacted negotiations with potential partners and investors.
The result then could not have been other than an extreme decline in cash flow both in sales and investment capital. Unfortunately, many of our partners were very frightened by the whole situation and withdrew from business and cooperation even when the company had no problems except negative PR. This is what has caused the current problems with our entire expansion plans and we are forced to change our planned strategy to be able to meet all commitments.
One of the steps to turn our company around is the possibility of scaling back operations at our production farm. It is currently at 40% of its production capacity despite being more than 70% funded. The difference in figures makes perfect sense, given that the investments to date have been mainly in renovating and adapting buildings, greenhouses and facilities, which are significantly more financially demanding. The missing 30 % of the funding was for production technology, which would have raised production capacity to 100 %. Unfortunately, the lack of investment funds necessary to complete the operation to the final projected size and the fixed costs, combined with the introductory prices of the products, nullify the economic benefits of the current production.
However, the project objective of a functional long-term operation with subsequent sales has been met. We are therefore currently considering several options for continuation, the most likely being the aforementioned reduction of operations during the downturn. After that, the priority objective is to refinance and continue production. Another option is to relocate to more economically viable premises and then continue production.
To give you a better idea, here are the aforementioned achieved objectives:
- In just 5 years, the technology has been developed and operations have started.
- The operation meets the most demanding certifications and quality standards, which opened the way to attractive partners as one of the few.
- The farm’s production reached 2 tons of market fish, 6,000 pieces of lettuce and 8,000 pieces of herbs every week, including the winter of 2023/2024.
Similarly, the entities with which we have been in long-term cooperation negotiations see the decline of activities in the Czech Republic as inevitable. They themselves know the demand for these technologies and the idea of Future Farming is more feasible for them abroad.
All of the above therefore points to a change in strategy, which for the past 5 years has been focused on rapid expansion in the Czech Republic. We have had to retreat into ourselves and preserve the achievements we have made in order to best protect what we have built.
For us, this is unfortunately an unwelcome, yet opportunity, to learn from the mistakes we have made over the years. With this change of course, we can not only manage the current situation and achieve what we had planned. At the same time, we can meet all our commitments to the investors and partners who have chosen to support this ambitious project.
We have therefore taken our first strategic steps since January 2024.